Ortarium

Research

Confidentiality

Deliverables

FAQ

Book a 15-min research call

Ortarium

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Ortarium

Book a 15-min research call

Founder-led research on Experience Governance for complex B2B software

I'm Andrew Azzie, Founder @ Ortarium. I'm interviewing product leaders and practitioners in analytics/BI and other complex enterprise tools to understand where users get blocked, confused, or take risky actions that existing controls don't fully address.

Book a 15-min research call

No prep. Not a sales pitch. No proprietary data or screenshots required. NDA available if needed.

Provisional patent filed (architecture).

This is

15 minutes, founder-led

Practitioner perspective on friction + risk moments

No product access needed

You can stay high-level, no proprietary details

This isn't

Not a product demo

Not procurement or vendor onboarding

Not a request for customer data

Not a disguised sales call

Research topics

Competence without IP. We stay at the workflow level.

RBAC limits in practice

Where permissions don't prevent confusion or risky actions

Risk moments in UI

When users are about to do something costly or irreversible

Beginner, power user, admin

How teams manage complexity across experience levels and roles

Policy consistency over releases

How rules drift or break after shipping

Guardrails that don't slow teams

Patterns that reduce support load without adding friction

Auditability & regulated workflows

What stakeholders need to trust the experience under compliance pressure

RBAC limits in practice

Where permissions don't prevent confusion or risky actions

Risk moments in UI

When users are about to do something costly or irreversible

Beginner, power user, admin

How teams manage complexity across experience levels and roles

Policy consistency over releases

How rules drift or break after shipping

Guardrails that don't slow teams

Patterns that reduce support load without adding friction

Auditability & regulated workflows

What stakeholders need to trust the experience under compliance pressure

RBAC limits in practice

Where permissions don't prevent confusion or risky actions

Risk moments in UI

When users are about to do something costly or irreversible

Beginner, power user, admin

How teams manage complexity across experience levels and roles

Policy consistency over releases

How rules drift or break after shipping

Guardrails that don't slow teams

Patterns that reduce support load without adding friction

Auditability & regulated workflows

What stakeholders need to trust the experience under compliance pressure

We stay at the workflow level. No sensitive implementation details.

Book a 15-minute research call

No prep. Not a sales pitch. We'll discuss friction/risk moments in complex UX and what you've seen work.

15 minutes

Google Meet

No prep

Research only

Book a 15-min research call

Confidentiality

No proprietary metrics, customer data, or internal screenshots required

Optional recording only with your explicit consent.

Notes are synthesized and anonymized before sharing

NDA available if needed.

You control what you share, high-level is fine

Deliverables

Practical, shareable artifacts based on aggregated patterns. No product access needed, and no sensitive implementation details.

Anonymized Themes Memo

A short, anonymized summary of patterns across interviews—what’s breaking in complex UX and why.

Risk Moments Checklist

A one-page checklist to spot common “risk moments” in complex B2B UI—fast to review and easy to share internally.

Opt-in only. No attribution. No proprietary data requested.

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About

Andrew Azzie

Founder, Ortarium

Ortarium explores an Experience Governance layer for complex B2B software—helping teams reduce risky actions and confusion without forcing a redesign. This page is for research interviews only.

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Frequently asked questions

Is this a sales call?

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What products are in scope right now?

What will we cover in 15 minutes?

Do you need access to our product or any internal data?

Will anything be attributed to my company?

Ortarium

andrew@ortarium.com

Research interviews only. No sensitive data requested.